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Researching Horror
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Planning "AGORA"
- Evaluation
Title Choices And Connotations
The Importance of Titles
Having a good title for your film is key to successes, as the title sets a tone or mood for the film itself, and in many cases a films title is the first information the audience will see, so it could even dictate whether or not someone considers watching it.
A good film title will be informative, setting the scene for the content itself, without being too detailed or simple that there is no mystery, as this is what entices an audience member to find out more and see the movie. Another important part of a good title is that it is short, catchy and memorable, only a few words long and easy to remember.
Examples of effective titles
The titles of each season of FX horror series American Horror Story are a really good example of effective titles. The simple subtitle of each series distinguishes them from each other and establishes their theme, without giving anything away about the actual plot, peaking the viewers interest but leaving them in mystery. The shows title also does this, literally only referencing the setting and genre of the program.
The title of 2017 movie is another example of an effective title. The one word title is very easy to remember yet a fairly oblique word to use, which adds to that mystery and intrigue that is important to establish in a title. The title is also a reference to the core theme of the film of split personalities, that after seeing the film is very clear, though its isn't necessarily otherwise.
our TRailer title idea
We used a similar style of title in our trailer, a simple one word title that is recognisable without giving anything clearly away about the film itself. "Agora" means a distinct fear of being in a situation where escape is impossible. This refernces the overarching theme of the film, without giving any insight into other aspects of it.